Why Your Small Business Needs a Consultant

Small Business Consultant

Have you ever found yourself wanting an outside eye to help out your company? Have you felt the need for someone with more specialized skills to assist in a certain area of your business? Do you need someone to help identify problems within your company? Do you just need more time to focus on the day to day tasks and would like to outsource some of your other work in order to supplement your business and your staff? If you answered yes to any of these questions, you may be in need of a small business consultant! 

What is a small business consultant?

Small business consultants are professionals who often specialize in a more niche aspect of business, such as an attorney skilled in business law, certified public accountants (CPAs) or even consulting firms which offer a variety of business-related services, like marketing, management, sales, or advertising. The more common types of consultants include strategy and management consultants, operations consultants, IT consultants, human resources consultants, and sales and marketing consultants.


The different types of small business consulting services

To discover which type of consultant may be right for you, dive into learning a bit more about different types of consultants and what they do.

Digital Strategy and Management Consultants can help with expanding your product offerings, widening your marketing footprint, developing a business plan, reorganizing your business for efficiency and cost savings, or even buyout another company. They can assist with your business’ social media, market research, online marketing, and website development.

Operations Consultants can help with increasing your process quality and efficiency. They may work with project management, develop new operation plans, helping to reduce steps or mistakes and increase your profit margins.

IT Consultants are one of the most popular types of consultants, with the rapidly changing pace of modern technology. Different things IT consultants can do include maintenance and support services, application development, application integration, to name a few. They can also assist in updating operating software, updating servers, upgrading internet providers, phones, and much more.

Human Resources Consultants are often used to work on employee needs. They can be helpful in recruiting, training, teaching, and improving employee retention. You may also use them as leadership and communication development specialists, and use them to identify the strengths and weaknesses in your staff..

Creative Consultants, PR and Media Consultants are becoming more popular with the expansion of media and digital marketing. The consulting practices and services may offer include graphic design, videography, photography, branding, promotions, campaigns, outreach, events, and communications.

Sales and Marketing Consultants create marketing strategies, launch advertising campaigns, build a high level cohesive brand, make sure you are generating good business, even initiate the sales process.

So, why would you need one of these types of consultants?

Why you may need a consultant

There are many reasons why a small business may need a consultant. You may want added expertise, a fresh set of eyes, a seasoned problem solver and idea generator, a trainer, an influx of new life into the business, or an objective standpoint on business matters.

A small business consultant can offer…

Added expertise and specialized skills

Perhaps the most common reason small business owners hire consultants is for business growth. They allow them to gain access to special skills they may not have among in-house employees. These skills can range from marketing to finance specialists to recruiters. Hiring consultants makes it easy for you to gain access to expertise and specialized skills on demand, whenever you may need.

Hiring consultants is a cost-effective way to supplement your staff, too. While small business management consulting rates are usually a bit higher than a full-time employee, the money saved by only hiring a consultant when their skills are needed, rather than full time, will be more cost effective in the long term.

A fresh set of eyes, an idea generator

When dealing with an issue or important decisions in your life, do you often turn to friends and family for advice? It can be useful to do this in a business, too! Because consultants have a track record of working with many different companies, they may have seen an issue that you may come across in your business, and often they will have a creative solution to problems or experience in handling something you might not have dealt with before. Consultants are seasoned problem solvers who are able to offer fresh, innovative ideas that clients may not have been able to come up with on their own.

A trainer or teacher

Consultants may help companies keep employees on top of new business trends or developments in their field, consultants may be hired to teach. Consultants can also be useful in training new staff when you don’t have the time to do so yourself. 

An influx of new life into the business

No one likes change, least of all corporate America. But change can be good, and often, change is necessary. Consultants can help usher change into an organization seamlessly, whether it be through staff leadership retreats, workshops, e-learning, training programs, new technology, or helping to teach a new business ideology or way of communication, consultants can provide those much needed new methods and ideas into your business, as well as your staff!

Image Source: Getty Images 

Consultants are a valuable resource for any small business, and the impact they can have on a company should not be underestimated. If your annual revenue has been the same or declining in the last 3 years, your business isn’t serving you, you need help managing your growth curve, or your team isn’t hitting goals month over month, you should consider hiring a business consultant.

We are here to help you navigate so schedule a call to discuss your specific business goals

COVID-19: The new world of B2B sales

With unprecedented speed and scale, the COVID-19 outbreak has upended B2B salesforces across the world. Rather than viewing these new challenging times through the lens of adversity, companies are pivoting fast and creating opportunities out of uncertainty.In the short term, they should turn to the latest innovations to rebound from the crisis smarter, better and stronger. Empowered by the new dynamics virtual selling is creating in their workforces, sales leaders are increasingly leaning on emerging technologies. This will help them remain relevant in a rapidly shifting market while maintaining critical business continuity.

Without a doubt, buyer priorities are evolving. When the pandemic eventually subsides, B2B selling will be changed. To survive and thrive over the long term, organizations should have to fundamentally reinvent the way their B2B salesforces interact with customers.

The traditional ways of selling are giving way to innovative approaches that will alter the way we communicate and do business—often for the better.

Preparing for the next

The time to act in bold new ways is now. To best prepare for the immediate and long-lasting effects of COVID-19, business leaders must adapt and rise to mounting challenges quickly. It’s time to embrace the unpredictable. Enterprises must take strategic steps to combat the economic consequences of the crisis, successfully capture market share and keep pace with constantly shifting customer demand.

To help capture new opportunities, consider these recommended five powerful B2B sales dynamics:

  1. Re-Discover Your Customer: The leaders of tomorrow must pioneer new ways of hearing and understanding customer needs while staying close now and in the future as their market and needs change. To continuously nurture real-time customer visibility, proactively reach out with empathetic messaging, enhance selling approaches with AI-powered tools and deepen sales integration to nurture opportunities at scale.
  2. Re-Focus the Salesforce: To reinvigorate the new sales journey and double-down on high-value opportunities, look beyond historical leads. Source new ones instead from your most promising social media exchanges, referrals from existing customers and service exchanges. Rewrite your sales playbook, carving out a competitive advantage by elevating the core sales interaction moments that matter. Train your sales teams on the latest and most innovative digital and virtual deal execution methods and tools.
  3. Re-Imagine the Offer: Be open to embracing new narratives, approaches and terms. Reposition existing product and service offers to exceed your customers’ unmet needs in real-time. This requires continuous use of emerging customer data sources and predictive AI tools that uncover propensity-to-buy shifts. Never stop innovating, testing and refining your approach as you go.
  4. Re-Set Your Sales Approach: Focus sellers on the highest-value and highest-probability opportunities and activities. These include cross-selling, upselling and customer retention strategies. To encourage sales teams to focus on the top customers and new product bundles, double-down on incentives and discounting policies. Go a step further and revisit your existing channel mix in ways that make it easy to shift targeted customers to a direct model.
  5. Re-Enable Your Sales Teams: Make it fast, focused and easy for your team to unlock the potential of marketing, sales and service platforms. Putting the right data-driven tools in their hands can help them capture a 360-degree view of your customers—and act fast and effectively on crucial opportunities. At the same time, these innovations can allow sales account teams and leadership to collaborate seamlessly together—and ultimately win.

Shaping a sales force for the future

The COVID-19 crisis will forever alter how sales teams interact with and serve customers the world over. To address uncertainty, remain relevant, stabilize revenue, and forge disruptive new growth pathways, B2B organizational leaders should reinvent their approach to sales now, focusing on the following four key areas:

How MWC can help you create a strong future NOW

Create customer visibility and outreach in a rapidly changing environment

Reimagine offers to meet evolving needs of customers

Protect and recapture revenue in the new normal

Rebalance sales talent, assets and investments

Navigating uncertainty requires a new playbook

These trying times will have a lasting ripple effect on consumer behaviors, supply chains and routes to market. Sales operations will be heavily impacted.

Out of uncertainty springs innovation and ingenuity. Unprecedented times bring about unprecedented opportunities. Amid disruption, resilience and reinvention create hope and a lasting change for sales operations.


We are here to help you navigate so schedule a call to discuss your specific business goals